Winter Selling Wonderland

Posted on November 6, 2014 by Keller Williams Realty International 
With the cooler weather usually comes cooler home sales as well.  However, for the savvy seller, fall and winter could prove to be a very successful home selling season. In the winter, there is less competition on the market and winter buyers may be more motivated to buy as their need to move is more pressing.
 Home For Sale Real Estate Sign in Front of Beautiful New House in the Snow.

Motivated to sell this winter? Here are some tips for winter selling:
1. Take photos of the house on sunny days before the clouds take over and the leaves fall from the trees. Sellers want to be sure to show the full potential and beauty of the home. Reach out to clients now and suggest they get photos taken of their home in preparation for cold weather selling.
2. Create a virtual video tour of the home. In areas where the weather can get be especially stormy, offering potential buyers the opportunity to first see the home from the comfort of their own computer is helpful.
3. When hosting an open house, be sure to keep walkways and driveways clear. You don’t want any potential buyers to slip and fall on their way inside the home.
4. Keep the house warm. A warmer inside temperature will keep potential buyers inside longer. If someone will be in the home for a while, consider lighting a small fire in the fireplace to further warm the home and create an inviting space away from the cold.
5. Keep window curtains and blinds open to let in as much light as possible.
6. Create an atmosphere. In cooler months, you have the option to invite buyers to stay a little longer and enjoy a warm beverage and winter foods. Take this as an opportunity to really make them feel at home, and hopefully soon, they will be.
Another advantage of selling homes in the winter is the warmth and cheer of the holiday season. The holidays are a time for family, friends and gatherings. Create an environment that conveys the joy that has been shared in the home so buyers will be eager to move in and make their own memories. Avoid listing homes the week of Thanksgiving or the week of Christmas as buyers take that time off to enjoy the holidays. So, as the weather cools down, remember to use these tips and heat up your listing presentations.

Comments

Post a Comment

Popular posts from this blog

How High Tech is Your Home?

Image
If the latest technology or entertainment options are important in your new home, add the following questions to your buyer’s checklist. Are there enough jacks in every room for cable TV and high-speed Internet hookups? Are there ample telephone extensions or jacks? Is the home pre-wired for home theater or multiroom audio and video? Does it have in-wall speakers? Does the home have a local area network (LAN) for linking computers? Does the home already have wiring for DSL or another high-speed Internet connection? Does the home have multizoning heating and cooling controls with programmable thermostats? Does the home have multiroom lighting controls, window-covering controls, or other home automation features? Is the home wired with multipurpose in-wall wiring that allows for reconfigurations to update services as technology changes? To rate the home on its technological sophistication, fill out the Consumer Electronics Association’s TechHome checklist at  www.ce.or
Read more

More homes in the market, home buyers get more choices!!

Image
Finally there is good news for the home buyers, they can expect more home inventory and this more choices in Fall 2021. In the residential real estate market, trends generally follow a predictable and seasonal pattern. Typically, the number of homes available for sale (or active monthly listings) peaks in the fall. If we look at the active monthly listings for 2021 , we’ll see that the number of homes on the market has increased fairly steadily since spring this year. New  data from realtor.com  shows that the number of homes available for sale inched up 5.7% in August. That follows 8.8% and 10.4% inventory gains, respectively, in June and July. Since bottoming out this spring, inventory is up 30%.  The  realtor.com  data  shows we’re still seeing an increase in active inventory month-over-month. While that gain is a bit smaller month-to-month , September numbers are still up from the month prior. The buyers faced challenges like bidding wars, multiple offer situations, and not much of
Read more

7 Home Renovations That Offer the Best ROI for Resale

Image
  Before you dive into a home renovation project, think about the goal - are you looking to add long-term functionality now, or just make improvements that will help you sell for more? If selling is in your future, you could spend the next few weeks renovating your home to make it look better, but are you really getting the best ROI? As a homeowner, you want the best ROI. What you don’t necessarily need are the biggest bucks—instead, you want to invest in improvements that give you the most bang for your buck. "The higher the resale price, the more profit you can make and the less of a renovation project you'll have to undertake." If you don't sell it soon after, it may be hard to get top dollar for it and you might end up with a big renovation bill.  The right simple home renovation is a great investment in your future. If you’re looking to get top dollar when selling your home in the future, there are some renovations that'll give you the highest ROI. We'll
Read more